A leading laser machine assembler specializing in cutting and marking equipment faced challenges in managing after-sales services. Their team struggled with:
Tracking AMC (Annual Maintenance Contract) renewals and service timelines
Dispatching technicians efficiently
Maintaining real-time visibility into asset lifecycle, warranty, and service status
Aligning sales, operations, and support processes under a single system
These inefficiencies impacted customer satisfaction and slowed down post-sales service and revenue cycles.
OMD developed a custom Asset & AMC Management System tailored for laser equipment servicing. The solution was designed to unify field operations, sales, and customer service into one streamlined platform.
Built a centralized web-based dashboard to monitor:
Product registrations
Warranty periods
AMC expiry dates
Developed a technician dispatch system with:
Role-based access
GPS tracking for field service teams
Introduced a dedicated sales module where customers can:
Submit purchase orders (POs)
View new equipment listings (e.g., barcode readers, laser models)
Track real-time order statuses
Integrated a ticketing system for:
AMC service complaints
Preventive maintenance scheduling and alerts
70% increase in AMC renewals, boosting recurring revenue
40% faster sales closures via automated PO generation workflows
50% reduction in service response time, improving customer support performance
Real-time technician tracking and allocation, enhancing field service visibility
The implementation of OMD’s Asset & AMC Management System transformed the client’s after-sales operations into a connected, transparent, and data-driven ecosystem. The business now benefits from:
Seamless coordination between sales, operations, and field service teams
Faster, more reliable technician dispatch and service response
Improved contract renewals and preventive maintenance tracking
A unified customer experience, from equipment purchase to post-sales service
This centralized system not only enhanced operational efficiency but also contributed directly to higher revenue, customer satisfaction, and service accountability.
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