A premium non-alcoholic beverage brand was struggling to scale its online Direct-to-Consumer (D2C) sales. Key challenges included:
Lack of a scalable and flexible backend
Limited payment gateway integrations for both domestic and international transactions
Inefficient logistics processes with no real-time tracking or automation
These gaps led to slow order fulfillment, poor customer experience, and constrained sales growth.
To address these issues, OMD designed a customizable, secure, and scalable eCommerce platform using Ruby on Rails. The solution prioritized performance, API extensibility, and smooth integration with third-party services for payments and logistics.
Built a full-stack eCommerce platform from scratch using Ruby on Rails.
Integrated Razorpay and Stripe to support seamless national and international transactions.
Connected with Shiprocket and Delhivery for automated order fulfillment and real-time tracking.
Enabled robust inventory management, a dynamic discount engine, and infrastructure for flash sales.
Developed marketing-ready features including:
Upsell and referral workflows
Email automation readiness
Promotional tools designed to boost engagement and retention
3× increase in online sales within the first 60 days post-launch
45% reduction in order dispatch time through streamlined logistics automation
95% system uptime with real-time order and payment synchronization
Conversion rate improvement from 1.2% to 3.6%, driven by enhanced performance and user experience
The new system enabled the brand to operate a fully integrated, real-time D2C engine—reducing manual intervention, enhancing customer satisfaction, and positioning the business for sustained growth.
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