A prominent tyre manufacturer faced challenges in accessing timely and unified business insights. Key operational and sales data were spread across Excel sheets, CRM tools, and internal ERP systems, leading to siloed information and reporting delays of up to 5 days. This data fragmentation hindered strategic decision-making across business units.
OMD implemented a robust ETL (Extract-Transform-Load) pipeline along with Microsoft Power BI dashboards to deliver real-time, unified reporting. The focus was on breaking down data silos, automating data transformation, and enabling data-driven decision-making across the organization.
Developed custom data connectors for:
SAP (ERP system)
Salesforce (CRM system)
Internal inventory and operations platforms
Used Python scripts and Microsoft Azure Data Factory to:
Clean, transform, and standardize data across sources
Automate ETL workflows for continuous updates
Integrated consolidated data into Microsoft Power BI, enabling:
Real-time dashboards with KPIs such as:
Sales by region and segment
Inventory turnover
Vendor performance
Revenue growth trends
Configured:
User-level access controls
Scheduled auto-refreshes
Mobile-responsive reports for leadership teams
Reporting delays reduced from 5 days to real-time availability
Data-driven decision-making enabled across 5 business units
30% improvement in operational efficiency through timely insights
Executive adoption of mobile-ready dashboards for agile, on-the-go decision-making
The tyre manufacturer transitioned from fragmented, manual reporting to a centralized business intelligence system. Real-time visibility into performance metrics has accelerated internal decision-making, improved operational alignment, and empowered executives with actionable insights—anytime, anywhere.
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