A growing e-commerce business aimed to digitally recreate the shopping mall experience by building a multi-vendor platform that would support artisans and sellers across India. Key challenges included:
Seamless vendor onboarding and catalog management
Scalable and automated shipping/payment infrastructure
Delivering an engaging, real-time shopping experience for end-users
OMD architected a scalable multi-vendor marketplace using Ruby on Rails, integrating all critical components—from logistics to payments—to power a frictionless digital retail experience.
Developed intuitive vendor dashboards for managing:
Product listings
Inventory
Sales and payout history
Integrated ShipTurtle to enable:
Multi-vendor shipping workflows
Automated order tracking and logistics updates
Implemented a split payment architecture using RazorpayX to:
Automate payouts across multiple sellers
Simplify financial reconciliation
Added customer engagement features including:
Product reviews and ratings
Coupons and offers
Live bidding modules for interactive shopping
Successfully onboarded over 300 artisans within the first 3 months
Achieved a 98% order fulfillment success rate through logistics automation
Boosted vendor Net Promoter Score (NPS) by 62%, thanks to streamlined operations
Reached breakeven within 6 months using a dual vendor subscription + commission revenue model
The business now operates as a scalable, seller-friendly digital marketplace, combining artisan visibility with operational automation. The platform delivers a mall-like experience online, offering real-time engagement for shoppers and a low-friction selling environment for vendors. Strong vendor onboarding and high fulfillment rates contributed directly to early breakeven and long-term scalability.
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